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What Every Product Developer Needs to Know
process directly addresses the demands of the consumer marketplace providing
product manufacturers with a way to create and market innovative products that are not only unique,
but nutritionally superior. It is this simple, yet rare combination of attributes that makes the nutr-e
process invaluable to product manufacturers looking to gain competitive advantage and increased
Partial List of Nutr-e Industries Served
While the possible applications of the nutr-e
process continue to expand across a variety of industries,
if you are in are involved in product development in any of the following industries, we strongly
encourage you to explore this website and learn all you can about the nutr-e process and what it can do
for you, your company, and your customers.
and Fortified Foods
Beauty & Skin Care
Why Bioavailability Matters to
Consumers and Manufacturers
When it comes to the nutritional value of a product to a consumer, it is
generally assumed that the
higher the percentage of the key ingredients listed, the greater the health benefit to the consumer.
generally true, it should be noted that just because an ingredient is listed on
a product label
doesnít mean that 100% (or even 10%) of that ingredientís nutrient properties are bioavailable (i.e.
absorbed by the body at the cellular level).
Consumers Seek Health Products with High Bioavailability
means available to the body. Nutrient
properties of consumer health products
with high bioavailability are absorbed into the bloodstream at much higher rate than products with
low bioavailability. What isnít absorbed into the blood stream is digested and eliminated as waste.
process increases the nutritional
value of a product by maximizing
the bioavailability of
the nutrient properties found in the raw ingredients used to formulate that product.
as a process step in your manufacturing process, can help you maximize the
bioavailability of the key ingredients used to formulate existing products. At the same time, it enables
you to create entirely new products that can be promoted and positioned around the added
nutritional benefit they provide to the consumer.
Bioavailability May Help Manufacturers Reduce Costs
manufacturers of homeopathic and nutraceutical products, the ability of the nutr-e
increase the bioavailability of active ingredients, may lead to a reduction in the total amount of the
ingredient needed to formulate that product.
Because many of the key ingredients found in formulated products are expensive,
using the nutr-e
process to maximize their bioavailability may actually reduce total costs by allowing the
manufacturer to lower the percent of the key active ingredient needed to produce the desired effect.