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  What Every Product Developer Needs to Know

   The nutr-e process directly addresses the demands of the consumer marketplace providing nutritional 
   product manufacturers with a way to create and market innovative products that are not only unique,
    but nutritionally superior. It is this simple, yet rare combination of attributes that makes the nutr-e
   process invaluable to product manufacturers looking to gain competitive advantage and increased
   market shares.

   Partial List of Nutr-e Industries Served

   While the possible applications of the nutr-e process continue to expand across a variety of industries,
   if you are in are involved in product development in any of the following industries, we strongly     
   encourage you to explore this website and learn all you can about the nutr-e process and what it can do
   for you, your company, and your customers.

    ·         Health and Nutrition

    ·         Food and Fortified Foods

    ·         Health, Beauty & Skin Care

    ·         Homeopathic / Naturopathic

    ·         Nutraceutical

   Why Bioavailability Matters to Consumers and Manufacturers

   When it comes to the nutritional value of a product to a consumer, it is generally assumed that the
   higher the percentage of the key ingredients listed, the greater the health benefit to the consumer.

   While generally true, it should be noted that just because an ingredient is listed on a product label 
   doesn’t mean that 100% (or even 10%) of that ingredient’s nutrient properties are bioavailable (i.e.
   absorbed by the body at the cellular level).

   Informed Consumers Seek Health Products with High Bioavailability

   Bioavailability literally means available to the body. Nutrient properties of consumer health products
   with high bioavailability are absorbed into the bloodstream at much higher rate than products with
   low bioavailability. What isn’t absorbed into the blood stream is digested and eliminated as waste.

   The nutr-e process increases the nutritional value of a product by maximizing the bioavailability of
   the nutrient properties found in the raw ingredients used to formulate that product.

   Incorporating nutr-e as a process step in your manufacturing process, can help you maximize the
   bioavailability of the key ingredients used to formulate existing products. At the same time, it enables
   you to create entirely new products that can be promoted and positioned around the added
   nutritional benefit they provide to the consumer.

   Higher Bioavailability May Help Manufacturers Reduce Costs

   For manufacturers of homeopathic and nutraceutical products, the ability of the nutr-e process to
   increase the bioavailability of active ingredients, may lead to a reduction in the total amount of the
   ingredient needed to formulate that product.

   Because many of the key ingredients found in formulated products are expensive, using the nutr-e
   process to maximize their bioavailability may actually reduce total costs by allowing the
   manufacturer to lower the percent of the key active ingredient needed to produce the desired effect.